Copywriting is the craft of moving people to take action. Clever text, or “copy”, sells your services, products and ideas to people who care.
Your audience wants to read engaging, accurate information about your service, product or idea. It has to meet their needs, connect them with you and your brand, explain how they’ll benefit from what you offer, and compel them to act.
Sharing all of this in the right way to the right people takes time. And finding that time when you’re juggling a business with kids, life admin and a day job is tough.
Let me help. I’ll use my 13+ years of journalism, editing and marketing experience to craft clever content for your website, brochures, emails, blog, social media and more.
I’ll meet with you in person or via Zoom to learn alllllll about you and your business. Then, depending on the project, I will:
- brainstorm concepts
- craft clear, compelling longform copy such as blogs, articles and ebooks
- write clear, engaging and concise copy for your website, emails, direct mail letters, brochures and newsletters
- work with you, or your marketing and creative departments, to develop a communication strategy
- ensure consistent brand messaging, including voice and tone, across all communication channels.
wing woman, ready!
Editing and proofreading
We all like to read words that make sense. Text that is easy to understand, flowing, error-free and pleasurable. Typos have no place in a professional document.
As I copy editor and proofreader, one of my superpowers is pulling words into line. I can edit your copy so it’s clear, accurate and well-structured, and do a quality-check and tidy-up of the near-finished written product.
Share your pre-written content, such as social media posts, manuscript, report, email, article, brochure or online course materials, and I’ll elevate it to polished excellence.
I will give your writing a thorough go-over to ensure the following aspects are spot on:
spelling and punctuation
consistency of style and spelling casing
font and format accuracy in text
images and layout (I’m committed to integrity and check all facts thoroughly)
legalities (I will flag any instances of plagiarism, libel, contentious health claims and such that may cause painful legal issues)
adherence to style (if you have a style guide)
the design is appropriate for your brand/message/target audience
the design doesn’t interfere with readability your digital product is functional and free of issues overall
perfection in the final product.